Adaptive Mobile Websites
Wait, doesn't Google prefer Responsive websites? Read on...
If you’ve been doing your research and looking for the best mobile solution, you’ve likely come across the Google Developers Mobile Guide which discusses their recommendations for mobilizing a website. In their documentation, they define and discuss Responsive Web Design:
Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device.
RWD has become commonly known as a design technique for building websites that expand, contract, and rearrange elements to accommodate the viewer’s screen size, but that’s only one example of Responsive Web Design.
Mobile Optimized, Mobile Fast
Whatever configuration you choose, as an underlying principle we strongly recommend that you serve all your sites from a single domain, like example.com
Both responsive and adaptive mobile websites will keep your users at the same URL, regardless of the device they are on. This eliminates potential problems with analytics tracking, security certificates, end-user confusion and social sharing. No more clicking that pesky m-dot link from Facebook when you’re on your computer and having to find your way out of a stretched-out, scaled-down mobile site. Give your users the right experience, every time, without fail.
More than "Mobile Friendly"
Just in case you started your search for mobile thinking that “mobile-friendly” tag was all you needed to maintain your mobile search ranks, here’s some more from Google:
Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.
While pursuing a mobile solution for your website, it’s important to keep in mind the goal of every mobile-friendly site: providing the best user experience. With fast load times, mobile-specific features, design flexibility, and seamless integration with the desktop site, an adaptive mobile website offers the best of both worlds – the desktop experience with complete mobile accessibility. The result is a content-rich mobile site that preserves and boosts your mobile SEO, but more importantly meets the needs and demands of your market and supports the growth of your business online.