Google AMP 101

What is Google AMP? Google’s Accelerated Mobile Pages (AMP) Project is an open-source initiative that eliminates sluggish mobile performance by infusing blazing speed into websites. The lightning-fast load speed of AMP pages is achieved by: Pre-rendering content and preventing most custom JavaScript; Caching web content within Google, removing the need to fetch a page from … Continue reading “Google AMP 101”

Responsive Design Is So … 2013

Mashable dubbed 2013 the year of responsive web design. Good timing, as the consumption of mobile content began an upward trajectory. Pope Francis even got on board, sending out his first tweet. But a lot has changed since then. Today, mobile devices are a fixture of daily life — changing how businesses operate, people connect, … Continue reading “Responsive Design Is So … 2013”

Buyer Beware: What You See is Not What You Get with ‘Easy’ Web Solutions

If you’re shopping for a new website or mobile solution, chances are you’ve heard this pitch: “Build a beautiful website in minutes! No code required – just drag and drop to get exactly what you want.” Chances are, if you or your developer is using a simplified templating site with a pitch like this, you’re … Continue reading “Buyer Beware: What You See is Not What You Get with ‘Easy’ Web Solutions”

Case Study: TrailCamPro

TrailCamPro tests and studies scouting cameras for use in capturing animal activity, game hunting and security monitoring. The company founder and CEO is Rich Howell. They sell a variety of scouting cameras that have been tested by a team of experts.  Problem Facing the Business TrailCamPro was experiencing slow page load time due to large images … Continue reading “Case Study: TrailCamPro”

Mobile Fast Case Study: Kulshan Brewing

Kulshan Brewing Company is based in Bellingham, Washington. Kulshan was founded in 2012 by David Vitt and is one of the fastest-growing breweries in Whatcom County. They are thriving and growing, now operating two locations.  Problem Facing the Business Kulshan’s mobile site wasn’t up to speed. They had a pleasing user experience on mobile, but page download time was sluggish. Heavy … Continue reading “Mobile Fast Case Study: Kulshan Brewing”

Google AMP & The Changing Rules of Mobile Search

We’ve entered into the mobile age of Google AMP The rules of mobile search are changing. Google has spoken, and the search engine giant just announced that its Accelerated Mobile Pages (Google AMP) Project will soon affect all organic searches. While that may not mean anything to you now, it’s only a matter of time … Continue reading “Google AMP & The Changing Rules of Mobile Search”

Case Study: Coffee Break Grooves

Coffee Break Grooves goes Mobile Coffee Break Grooves has been producing high quality backing tracks for musicians since 2010, offering solo instrumentalists the basis for practice, play, and performances. As they expanded their product offerings and lineup, their desktop website was in need of mobilization. Coffee Break Grooves sought out WompMobile to build a high-quality … Continue reading “Case Study: Coffee Break Grooves”

Micro Mobile

  Micro-Moments and the Mobile Journey When it comes to marketing, every moment, connection, and communication effort counts. Consumer behavior is changing all the time, and marketers are constantly searching for ways to keep up with and reach out to their target audience. Moments where we act on a need to learn, do, go, watch … Continue reading “Micro Mobile”

Mobilegeddon 2

 Going Mobile in May Are you ready this time? If you didn’t heed the warning and get with the mobile-friendly program last year,  you should definitely pay attention and do something about that! Optimizing your site for mobile is a good idea and highly recommended place to start. On April 21st of last year, Google implemented … Continue reading “Mobilegeddon 2”

BreezeCare: MobileFAST Case Study

BreezeCare is an oral health and halitosis treatment company based in Australia, the UK and the USA.  BreezeCare has been battling bad breath since 1997. Key problem / situation facing the business:  BreezeCare had been a longtime WompMobile Mobile Optimized client.  When they rebuilt their site with a responsive design, they found they lost of … Continue reading “BreezeCare: MobileFAST Case Study”

Millennials and the Second Screen

Millennials and their unique media consumption are shifting the way content is delivered and consumed; they are viewing content on more than one screen at a time. Millennials are simultaneously looking at their mobile devices while watching TV, and there is a fight for their attention due to the second screen. If you are targeting Millennials with … Continue reading “Millennials and the Second Screen”

Google Rolls Out AMP, WompMobile Launches AMPFAST

Today, Google finished launching its Accelerated Mobile Pages (AMP) Project. Google’s AMP Project is the New Fast, delivering content with lightning fast load times in search and apps, while maintaining ad revenue for content providers. Today, WompMobile launched AMPFAST, a service targeted to companies with existing websites who see the value in pushing out critical content to users in … Continue reading “Google Rolls Out AMP, WompMobile Launches AMPFAST”

Case Study: Boys & Girls Clubs of America

  Boys & Girls Clubs of America is a well known organization with the mission to create a safe environment for children to learn, grow, and be active. The BGCA offers a wide variety of life enhancing programs that put young children on the path to great futures. Some of these programs involve health and … Continue reading “Case Study: Boys & Girls Clubs of America”

Internal Invoice Approval System Case Study

WompMobile created a custom mobile friendly solution for the internal invoice approval system for one of the largest philanthropic foundations in America.  The foundation aims  to enhance healthcare, reduce extreme poverty, and expand educational opportunities and access to information technology while providing grants to support initiatives in education and world health and population. Key problem / situation facing … Continue reading “Internal Invoice Approval System Case Study”

Test Your Mobile Optimization Knowledge

Think all website mobilization techniques are created equal? Think again. There are different ways to “go mobile” with special considerations — and consequences — for each technique. Test your knowledge with our simple quiz! For each statement, see if you know which mobilization technologies it applies to: Responsive Web Design (RWD), Redirect, and/or Adaptive: Serves … Continue reading “Test Your Mobile Optimization Knowledge”

AMP vs Responsive Web Design

What’s the difference between Google’s Accelerated Mobile Pages and a responsive mobile website? Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) both use the same basic building blocks for creating a mobile page: HTML, CSS, and JavaScript. So how are they different? Let’s take a look at AMP vs a responsive mobile website. First off, what is AMP? The AMP … Continue reading “AMP vs Responsive Web Design”

Crystal Creek Decor Case Study

Crystal Creek Decor is an ecommerce company that ships specialty home decor products directly from the manufacturer.  Crystal Creek is both an Ebay Top Seller and an Amazon Featured Merchant, but also sells their quality products directly through their website. In October, Crystal Creek decided in invest in their website based sales.  They launched a WompMobile … Continue reading “Crystal Creek Decor Case Study”

Google’s Accelerated Mobile Pages Project is the New Fast

Smartphones are the most popular way to access the internet in 2015, and the web has more websites that look good on a smartphone than ever before. However, mobile connectivity is variable, even in the most well-connected areas. It’s not enough to be mobile friendly, a website needs to load fast on mobile, too. Google is taking this … Continue reading “Google’s Accelerated Mobile Pages Project is the New Fast”

Mobile Site Aids Portero in Black Friday Slam Dunk

Portero Black Friday Mobile Case Study Portero is one ecommerce site that is ready for the Black Friday rush.  Are you? Here’s how they did it: Portero, as the leading curated marketplace for authentic pre-owned luxury goods, puts a lot of time into securing the loyalty of high-end consumers and sourcing the best products.   That … Continue reading “Mobile Site Aids Portero in Black Friday Slam Dunk”