Google AMP & The Changing Rules of Mobile Search

We’ve entered into the mobile age of Google AMP The rules of mobile search are changing. Google has spoken, and the search engine giant just announced that its Accelerated Mobile Pages (Google AMP) Project will soon affect all organic searches. While that may not mean anything to you now, it’s only a matter of time … Continue reading “Google AMP & The Changing Rules of Mobile Search”

Micro Mobile

  Micro-Moments and the Mobile Journey When it comes to marketing, every moment, connection, and communication effort counts. Consumer behavior is changing all the time, and marketers are constantly searching for ways to keep up with and reach out to their target audience. Moments where we act on a need to learn, do, go, watch … Continue reading “Micro Mobile”

Mobilegeddon 2

 Going Mobile in May Are you ready this time? If you didn’t heed the warning and get with the mobile-friendly program last year,  you should definitely pay attention and do something about that! Optimizing your site for mobile is a good idea and highly recommended place to start. On April 21st of last year, Google implemented … Continue reading “Mobilegeddon 2”

Millennials and the Second Screen

Millennials and their unique media consumption are shifting the way content is delivered and consumed; they are viewing content on more than one screen at a time. Millennials are simultaneously looking at their mobile devices while watching TV, and there is a fight for their attention due to the second screen. If you are targeting Millennials with … Continue reading “Millennials and the Second Screen”

Google Rolls Out AMP, WompMobile Launches AMPFAST

Today, Google finished launching its Accelerated Mobile Pages (AMP) Project. Google’s AMP Project is the New Fast, delivering content with lightning fast load times in search and apps, while maintaining ad revenue for content providers. Today, WompMobile launched AMPFAST, a service targeted to companies with existing websites who see the value in pushing out critical content to users in … Continue reading “Google Rolls Out AMP, WompMobile Launches AMPFAST”

Internal Invoice Approval System Case Study

WompMobile created a custom mobile friendly solution for the internal invoice approval system for one of the largest philanthropic foundations in America.  The foundation aims  to enhance healthcare, reduce extreme poverty, and expand educational opportunities and access to information technology while providing grants to support initiatives in education and world health and population. Key problem / situation facing … Continue reading “Internal Invoice Approval System Case Study”

AMP vs Responsive Web Design

What’s the difference between Google’s Accelerated Mobile Pages and a responsive mobile website? Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) both use the same basic building blocks for creating a mobile page: HTML, CSS, and JavaScript. So how are they different? Let’s take a look at AMP vs a responsive mobile website. First off, what is AMP? The AMP … Continue reading “AMP vs Responsive Web Design”

Google’s Accelerated Mobile Pages Project is the New Fast

Smartphones are the most popular way to access the internet in 2015, and the web has more websites that look good on a smartphone than ever before. However, mobile connectivity is variable, even in the most well-connected areas. It’s not enough to be mobile friendly, a website needs to load fast on mobile, too. Google is taking this … Continue reading “Google’s Accelerated Mobile Pages Project is the New Fast”

Let WompMobile Analyze your Site

A mobile-friendly website is now a business standard, especially in industries that rely on a good Google search rank.  On April 21, 2015, Google implemented changes to their mobile search algorithm to encourage adoption of mobile-friendly web design solutions.  During mobile browsing, 57% of users will abandon a site if it takes more than 3 seconds to load (Source: Strangeloop Networks) … Continue reading “Let WompMobile Analyze your Site”

Beyond Mobile-Friendly: How to Fully Optimize

Feels good, doesn’t it? But what, exactly, does that even mean? The positive affirmation comes from Google’s Mobile-Friendly Test and is pretty simple. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot: Avoids software that is not common on mobile devices, like Flash Uses text that … Continue reading “Beyond Mobile-Friendly: How to Fully Optimize”