Mobile Must-Have: Accessible Features

Touch Friendly Features Tap into the touch screen functionality of mobile devices to optimize the mobile user experience when you convert your site to mobile. Touch Friendly Images Touch friendly image sliders, carousels or rotators are a great way to display hero images, product images and banners (right).  Images can take up a lot of … Continue reading “Mobile Must-Have: Accessible Features”

Mobile Must-Haves: Smarter Links

Smarter Links Unlock your mobile web solution’s full potential with smarter links. Tap into the mobile device’s functionality with specialized links that utilize location based software and built in mobile services.  This will get users to their goals more quickly and with fewer clicks. Rethink your Maps Use the location awareness of the device when applicable. … Continue reading “Mobile Must-Haves: Smarter Links”

Mobile Must-Have: Smart Content

Don’t Dumb it Down While mobile content should be tailored, a good mobile solution must include all the critical functionality of the desktop website.  The point is to enhance the site for the mobile user so that they feel comfortable and in control of their experience, not to limit their options and simplify content to the … Continue reading “Mobile Must-Have: Smart Content”

Mobile Must-Have: Goal Oriented Navigation

Modern, Goal Oriented Navigation Site navigation is the user’s access point to complete any task. Make routine and high priority tasks easy by keeping them obvious and omnipresence. Site navigation should have an intuitive flow and guide users to desired behavior with goal oriented navigation strategies. Guide the User Break the navigation options down into … Continue reading “Mobile Must-Have: Goal Oriented Navigation”

Mobile Must-Have: Tailored Content

Tailored Content A good mobile solution tailors the mobile experience without alienating users.  Cohesive design, uniform branding and shared functionality between desktop and mobile is important.  Familiar surroundings make navigation and use of the site easier, and users more comfortable and trusting.  However, both sites don’t need exactly the same content. Mobile screens are small … Continue reading “Mobile Must-Have: Tailored Content”

Mobile Must-Have: Nothing Image-Based

Nothing Image-Based Images are heavy and slow loading.  Fast load times are a top priority for mobile solutions and any opportunity to increase them should be taken.  Of course, attractive images should be used selectively to appeal to users, enhance credibility, and showcase a business.  However, using images used not as images, but as tools … Continue reading “Mobile Must-Have: Nothing Image-Based”

Mobile Must-Have: Vertical, Finite Scrolling

Vertical, Finite Scrolling Don’t send your users – or your content – over the edge!  Limiting scrolling intelligently can enhance your users’ experience and comfort, leading to more conversions.  Use these tips to get the most of your mobile solution. Avoid infinite scrolling Infinite scrolling will keep adding more content to the bottom of the … Continue reading “Mobile Must-Have: Vertical, Finite Scrolling”

Mobile Must-Have: Maximized Real Estate

Maximized Real Estate On a small mobile screen, every pixel is valuable.  Real estate is limited and must be used efficiently in order to keep important elements ‘above the fold’.  No one likes endless scrolling and the further down the page something is placed, the less likely it is that it will be seen.  A … Continue reading “Mobile Must-Have: Maximized Real Estate”

Mobile Must Have: Streamlined Forms

Streamlined Forms Filling in forms can be a difficult task for mobile users.  Forms require scrolling, tapping to highlight an input field, and entering accurate information using the phone’s slide-out or touch-screen keyboard.  If a user has to scroll to see all the input fields, has difficultly selecting fields or has to input too much … Continue reading “Mobile Must Have: Streamlined Forms”

Mobile Must-Have: Optimized Performance

Optimized Performance Many of these tips for converting a site to mobile also apply to desktop websites and the web in general. However, performance optimization is much more important when developing for mobile because mobile phones typically have less bandwidth and less computing power than their desktop counterparts.  Efficient, responsible design and coding can increase … Continue reading “Mobile Must-Have: Optimized Performance”