The Downsides of Responsive
Because responsive solutions are single websites and all resources are always loaded, it is difficult to impossible to maximize the experience of both desktop and mobile users. Desktop users rely on mice and pointer devices and enjoy a large screen while mobile users rely on a small, touch screen. This can be problematic when designing navigation, slideshows and other interactive features. For example, a hover-initiated drop-down menu is a slick desktop navigation option but it next to useless for mobile. A click-to-call button is great on a phone but useless on desktop. Responsive solutions are often forced to compromise the UX of all users to enable mobile optimization.
The Perks of Adaptive
Adaptive solutions allow designers to incorporate location-based features and tap in to phone functionality. Mobile phones do things desktops don’t including making calls, using navigation software, and telling websites where they are. Adaptive designers can utilize click-to-call buttons, direct links to the Google Maps app, check-in buttons, and proximity-based features which would be useless on the desktop version.
Adaptive solutions are fast. They identify the type of device first and serve only the required scripts and assets, nothing extra. An adaptive solution can use adaptive image resizing to load each image in exactly the size it will display, delivering each device the highest quality it can use without wasting time loading an image that is overly large. This creates the best compromise between fast loading and crisp display.
The Adaptive method gives you the perks of having a separate site and increased UX. It also offers the perks of a singular site: fast load times, a single URL, increased Google search ranking and SEO, and automatically synced content. With the WompMobile solution, the mobile site is actually using the existing content on your desktop site. This process automatically syncs your desktop and mobile content. Update your desktop site, update the mobile site.
We have moved beyond the responsive vs. dedicate mobile debate and can offer our clients the best of both worlds.
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