Google AMP Boosts Campmor

Campmor is a recreational equipment retailer that was established in Bogota, New Jersey in 1978. They launched their ecommerce site in 1998 and now 75% of its business comes from online traffic. CampMor maintains a blog with how-tos, tips, and ideas for amazing outdoor recreation.  Many shoppers researching the right gear will read blog posts for recommendations and reviews before … Continue reading “Google AMP Boosts Campmor”

Google Rolls Out AMP, WompMobile Launches AMPFAST

Today, Google finished launching its Accelerated Mobile Pages (AMP) Project. Google’s AMP Project is the New Fast, delivering content with lightning fast load times in search and apps, while maintaining ad revenue for content providers. Today, WompMobile launched AMPFAST, a service targeted to companies with existing websites who see the value in pushing out critical content to users in … Continue reading “Google Rolls Out AMP, WompMobile Launches AMPFAST”

AMP vs Responsive Web Design

What’s the difference between Google’s Accelerated Mobile Pages and a responsive mobile website? Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) both use the same basic building blocks for creating a mobile page: HTML, CSS, and JavaScript. So how are they different? Let’s take a look at AMP vs a responsive mobile website. First off, what is AMP? The AMP … Continue reading “AMP vs Responsive Web Design”