"Being mobile friendly isn't enough. Shoppers expect instant access to information — and page speed is critical to getting customers to engage, click and buy."
Google AMP solves a legitimate problem
Decisions are made in seconds
Your first impression is the difference between engagement or abandonment. Most users leave mobile sites taking longer than 3 seconds and, after 10 seconds, 77% drop off.
AMP enters the scene
Accelerated Mobile Pages speed up the mobile web and eliminate sluggish performance. And for good reason. Faster websites drive more traffic, increase user engagement and reinforce sales. AMP pages benefit the entire search universe – speeding up products and companies that rely on search and acquisition platforms as revenue streams.
Open source and cross platform
AMP is an open-source initiative that makes the web better for all. The project enables the creation of websites and ads that are guaranteed fast, beautiful and high-performing across devices and distribution platforms. AMP is embraced by Google, Bing, Safari, Facebook, Pinterest and more.
Perfect for any website
If your website relies on acquisition platforms to drive business, AMP for e-commerce is a perfect addition to your digital growth strategy. The technology is embraced by a growing community of acquisition platforms that display AMPs in search results, including Google, Twitter , Bing, Yahoo Japan, Baidu, Safari, Facebook, Pinterest and more.Book Free Consultation
AMP increases traffic
AMP is applied across a website’s upper funnel – landing pages that field inbound, organic search traffic.
AMPs load instantly, feel invisible and keep a user’s attention – the most precious resource in delivering an effective mobile experience.
AMPs don’t replace your responsive site but optimize it – increasing engagement and traffic to your website.View product details
The recommended approach is to apply AMP to the upper funnel – landing pages that field inbound, organic search traffic. Using this approach, AMPs offer shoppers an instant-page load – the perfect first impression – at the onset of the mobile experience, driving more customers into the main site. For e-commerce websites, typically, this approach includes a combination of the homepage, category pages, product-listing pages and blog articles.
Beware of plugins
Using generic, pre-fabricated plugin-templates undermines the user experience and often backfires, turning shoppers away. If AMPs don’t have the same look and feel, or mirror the functionality of the main site, the user journey is disjointed, resulting in user abandonment.
Brand alignment is critical
Ensure AMPs have the same styling – including images, colors, footers, social and more – to increase the likelihood of user engagement. The transition from AMP to non-AMP must be a seamless transition, and brand-style alignment is critical.
Remain in sync
AMPs should remain automatically synchronized with the canonical page. Should a change to a product page be made on the desktop, the AMP page should automatically update, creating alignment across all channels.
AMP pages should not be a watered-down, featureless version of the canonical. Rather, AMPs should look the same but just load instantly. If the full site has product filtering, product sorting, image carousels, option selections or other features, the AMP pages should include the same functionality, and offer the same robust experience directly from acquisition channels.