Responsive Design Is So … 2013

Mashable dubbed 2013 the year of responsive web design. Good timing, as the consumption of mobile content began an upward trajectory. Pope Francis even got on board, sending out his first tweet. But a lot has changed since then. Today, mobile devices are a fixture of daily life — changing how businesses operate, people connect, … Continue reading “Responsive Design Is So … 2013”

AMP vs Responsive Web Design

What’s the difference between Google’s Accelerated Mobile Pages and a responsive mobile website? Accelerated Mobile Pages (AMP) and Responsive Web Design (RWD) both use the same basic building blocks for creating a mobile page: HTML, CSS, and JavaScript. So how are they different? Let’s take a look at AMP vs a responsive mobile website. First off, what is AMP? The AMP … Continue reading “AMP vs Responsive Web Design”

Let WompMobile Analyze your Site

A mobile-friendly website is now a business standard, especially in industries that rely on a good Google search rank.  On April 21, 2015, Google implemented changes to their mobile search algorithm to encourage adoption of mobile-friendly web design solutions.  During mobile browsing, 57% of users will abandon a site if it takes more than 3 seconds to load (Source: Strangeloop Networks) … Continue reading “Let WompMobile Analyze your Site”

Adaptive Mobile Websites

While pursuing a mobile solution for your website, it’s important to keep in mind the goal of a mobile-friendly site: the end user. Ultimately an increase in conversions, SEO, and traffic will only happen if your mobile users needs are met. To meet these needs the best mobile platform is required for optimal performance. Cue … Continue reading “Adaptive Mobile Websites”

Options to Mobilize Your Website

There are three main options to consider when converting your website to mobile:  Responsive, Proxy-based Adaptive, and Javascript Adaptive. Responsive Solutions Responsive websites send the same content to all devices. Responsive solutions use CSS media queries to respond to different screen sizes by specifying different style rules for different screen sizes. Responsive Advantages Responsive sites … Continue reading “Options to Mobilize Your Website”

WompMobile: I’d Tap That

  We have all been there – the star of our own finger acrobatics circus.  When users have to pinch, zoom, scan, search, scroll, tap, and tap again and again to find the information they’re looking for…   well, they’ll likely never get there. The average mobile user will abandon a difficult-to-navigate site within seconds, … Continue reading “WompMobile: I’d Tap That”

Mobile Must-Have: Accessible Features

Touch Friendly Features Tap into the touch screen functionality of mobile devices to optimize the mobile user experience when you convert your site to mobile. Touch Friendly Images Touch friendly image sliders, carousels or rotators are a great way to display hero images, product images and banners (right).  Images can take up a lot of … Continue reading “Mobile Must-Have: Accessible Features”

Mobile Must-Haves: Smarter Links

Smarter Links Unlock your mobile web solution’s full potential with smarter links. Tap into the mobile device’s functionality with specialized links that utilize location based software and built in mobile services.  This will get users to their goals more quickly and with fewer clicks. Rethink your Maps Use the location awareness of the device when applicable. … Continue reading “Mobile Must-Haves: Smarter Links”

Mobile Must-Have: Smart Content

Don’t Dumb it Down While mobile content should be tailored, a good mobile solution must include all the critical functionality of the desktop website.  The point is to enhance the site for the mobile user so that they feel comfortable and in control of their experience, not to limit their options and simplify content to the … Continue reading “Mobile Must-Have: Smart Content”

Mobile Must-Have: Goal Oriented Navigation

Modern, Goal Oriented Navigation Site navigation is the user’s access point to complete any task. Make routine and high priority tasks easy by keeping them obvious and omnipresence. Site navigation should have an intuitive flow and guide users to desired behavior with goal oriented navigation strategies. Guide the User Break the navigation options down into … Continue reading “Mobile Must-Have: Goal Oriented Navigation”