Single URL Solution
A dedicated mobile site (i.e. m. site.com) is a website dedicated only to mobile traffic that is completely separate from its dedicated desktop counterpart and uses a different URL. When a mobile user visits the desktop site www.domain.com, they are redirected to the mobile site m.domain.com. Although this was the norm for the first generation of mobile sites, an m.site comes with a cost.
The new industry standard is to serve both mobile and desktop optimized versions to the appropriate users from the same URL. Here are a few benefits of a single URL system:
Redirecting users to a dedicated mobile site can harm your SEO. In order to index both the dedicated and mobile sites, Google’s indexing tools must do twice the work to store what is essentially duplicate data. Once Google indexes your sites, they must store twice the data. This increases Google’s operating expenses and they will penalize you by decreasing your search rank.
Your inbound links, authority, keyword ranking and traffic will be spread out between two separate sites, further harming SEO. In creating two sites, you are competing with yourself.
Using a single URL ensures higher Google search ranking and better SEO. It creates synergy between the sites, combining traffic, inbound links, keyword rank and authority.
Radware’s 2013 State of the Union for Mobile Performance found a median desktop site load time was 7.84 seconds while the median mobile site load time was 4.33 seconds. Dedicated mobile looks quick. Unfortunately, all mobile users who visited or typed in the main site URL also waited to be redirected, which can take up to two seconds. The mobile wait time was closer to 6.33 seconds. Even a second delay can result in a conversion penalty.
A single URL system removes the need to redirect, speeding up load times.
Social networking is a powerful tool to extend the relationship between your business and its mobile customer base. A dedicated mobile website can interfere with that relationship and come between you and your social media followers.
If a mobile user shares any links to your site, they share the m.site.com version and can create a user experience issue. Desktop users clicking the link would see the mobile site, which is not optimized for a full size screen. Desktop users will likely abandon the site.
A single URL system enables any user – desktop or mobile – to share viewable links with other users and to view any links from other users. In our multi-screen, social media driven world, cross-platform functionality and accessibility are key. Building a social media strategy with mobile users in mind is the one-two-punch that will help your business stay relevant and capitalize on this influx of tech savvy customers.
Combine great SEO and performance with enhanced sharing capabilities and your epresence will become unstoppable. Create better connections with you mobile and desktop customers today with WompMobile!
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