AMP for Ecommerce | A retailer’s guide to Accelerated Mobile Pages

AMP for Ecommerce: A retailer’s guide to Accelerated Mobile Pages  Simply: Mobile speed equals more money Content on the mobile web is now four times faster, thanks to Accelerated Mobile Pages (AMP). The Google-led initiative, which guarantees a consistently fast and beautiful web experience, is perfect for ecommerce retailers looking to gain an edge with mobile. … Continue reading “AMP for Ecommerce | A retailer’s guide to Accelerated Mobile Pages”

Google AMP 101

What is Google AMP? Google’s Accelerated Mobile Pages (AMP) Project is an open-source initiative that eliminates sluggish mobile performance by infusing blazing speed into websites. The lightning-fast load speed of AMP pages is achieved by: Pre-rendering content and preventing most custom JavaScript; Caching web content within Google, removing the need to fetch a page from … Continue reading “Google AMP 101”

New Mobile Phenomenon: Mobile-Only Shoppers

Mobile is having a profound effect on how customers engage with retailers.  In July 2013, 55% of all time spent with online retail occurred on a mobile device, according to a study from web and mobile measurement firm comScore Inc.  ComScore also found, over the course of 2013, that of visitors to the sites and apps of the … Continue reading “New Mobile Phenomenon: Mobile-Only Shoppers”