Case Study: Pacific Trade Winds

Perfect Paradise

Sink your toes into the beautiful white sands while you explore the hidden beaches of Costa Rica with Pacific Trade Winds. Equipped with an excursion for everyone you can zip line through lush forests and wonder at the wealth of biodiversity. Established locally with meticulous details, focused on creating the perfect vacation for anyone and everyone, there’s a reason they are the highest ranked vacation service in Costa Rica.

The Issue

Companies with strong social media presence such as Pacific Trade Winds needs a optimized mobile site. In this particular case bounce rates were high and visitors weren’t interacting with the mobile site at desired levels. Facebook and email is over 50% mobile and so being mobile friendly is crucial but because it wasn’t, potential customers were falling through the cracks, so they asked WompMobile for help.

The Results

After taking the proper steps to make their site mobile friendly, Pacific Trade Winds saw an increase of 203.12% in leads.

The Solution

Touch Friendly Buttons

Costa Rica is a beautiful destination. Pacific Trade Winds’ mobile users enjoy big, touch-friendly buttons with fantastic photos of the country.
The large format buttons make it easy for users to find what their looking for.

Calls to Action

Ever find yourself on a site for a specific purpose and become frustrated when you couldn’t find a way to complete your task?

Pacific Trade Winds’ mobile site uses obvious (but not obnoxious) calls to action for users who are looking to plan a trip today.

The click-to-call button and quick message button in the header make it easy for mobile users to quickly get in touch with Pacific Trade Winds.  A click to call button is a must when you make a site mobile.

Easy To Use Forms

There’s nothing more aggravating than trying to use a poorly optimized form on your phone.

Pacific Trade Winds uses simple layouts, large buttons, and gorgeous images to make filling out forms a breeze (a fresh, tropical breeze).

The Best Mobile SEO

Pacific Trade Winds enjoys a single URL, Javascript adaptive solution.  Too much tech talk?  This means the mobile site and desktop site share the same web address.

Because Google prefers this they’ll get a higher search rank.  Their search engine optimization will also be improved because all links, all traffic, all keywork clout etc. will effect one URL instead of being split between two sites.

If you make a site mobile at a separate URL you risk harming your SEO.

Easy Maintenance

Pacific Trade Winds’ mobile site automatically syncs with their desktop site.  They can add new tours, update photos, dynamically offer availability for reservation by maintaining only one site!

Their mobile site is also protected by personal, 24 hour support and future proofing.  Their mobile site will be updated to match new devices, browsers and technology.

It’s been a pleasure doing business with Pacific Trade Winds!


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