Carved makes custom, one-of-a-kind wooden phone cases. The online retailer turned to WompMobile to boost its mobile speed, Google rankings and conversion rates. And that’s exactly what we did.

Which products were used?

Accelerated Mobile Pages

Lightning-fast mobile pages that enhance SEO and increase conversions


Frictionless checkout to capture more shoppers at the point of sale

Progressive Web Apps

Combine the discoverability of a website with the feel of a native app

Accelerated Mobile Pages

Converting browsers into buyers

Mobile traffic has increased 121% over the last four years as shoppers on smartphones represent a growing percentage of Carved’s traffic. To cater to mobile customers, Carved turned to WompMobile to speed up the overall experience. The recommended approach was to apply Accelerated Mobile pages across the website’s upper funnel – landing pages that field inbound, organic search traffic. Using this approach, consumers coming to the site from search results are met with an instant-page load, increasing user engagement, traffic and conversions.


average SERP increase


increase in mobile traffic


Frictionless and pain-free checkout

WompMobile engineered the Payment Request API into the mobile experience. The solution streamlines the checkout flow by eliminating data-entry steps, making the whole process frictionless. When shoppers get to checkout, all the necessary form fields – such as name, credit card, address, etc. – is auto populated and ready to go.

Progressive Web Apps

A mobile experience that shoppers love

Using AMP pages as the data source, WompMobile built Carved a Progressive Web App – a next-generation mobile experience that combines the discoverability of a website and the silky-smooth functionality of a native app. It’s a website with an app-like user experience, engineered with instant transitions, enabling shoppers to easily navigate from category pages to product listings. The PWA includes offline browsing, add-to-home screen, frictionless payments and AMP-to-AMP navigation.


lower bounce rate


increase in e-commerce conversion rate


longer session duration