National Geographic captivates the global community through television, magazines, children’s media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. However, many of the brand’s sub-domains were not mobile optimized. With the looming changes to Google’s search algorithm, penalizing websites that were not mobile friendly, National Geographic needed to act quickly.
Which products were used?
A world-class mobile experience, optimized for small screens