National Geographic captivates the global community through television, magazines, children’s media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. However, many of the brand’s sub-domains were not mobile optimized. With the looming changes to Google’s search algorithm, penalizing websites that were not mobile friendly, National Geographic needed to act quickly.

Which products were used?

Mobile Optimize

A world-class mobile experience, optimized for small screens

Mobile Optimize

Big results on small screens

WompMobile ensured that the vibrant imagery – so central to the National Geographic brand – didn’t cause slow-load speeds, while also delivering a mobile experience that preserved the company’s online monetization strategy. WompMobile handled the entire mobile transition, including the design of mobile-friendly ad units, the optimization of images and instant synchronization with the desktop site.


increase in PageSpeed Insights score


increase in pages per visit