What does WompMobile do?

WompMobile is a digital agency that creates mobile websites that are stunning, fast and deliver revenue to our clients. From converting a site to mobile and building Accelerated Mobile Pages to launching Progressive Web Apps, we have you covered.

What products do you offer?

We offer four products: 1.) mobile website optimization, 2.) Accelerated Mobile Pages, 3.) a frictionless checkout process, and 4.) Progressive Web Apps.

How long does a project take?

Our average timeline to complete a project is 28-business days.

What type of companies do you work with?

We work with companies of all stripes, from large and small businesses to retailers and publishers. No site is too big, too small or too complex for us to support. If it's online, we can help.

Who are some of your clients?

Some of our notable clients, include AT&T, National Geographic, PGA, Campmor, Cheezburger, Carved and the world’s largest private foundation.

Do you provide a guarantee?

Yes. We're so confident that you'll be satisfied with our product that we provide an unconditional 30-day satisfaction guarantee. If for any reason, you're dissatisfied with performance within 30 days of going live, we’ll discontinue the service and refund all payments made.

Do I need design or coding experience to use WompMobile?

No. We're a full-service, turnkey service. Our team of engineers do all the development and integration.

What's the pricing model?

WompMobile charges a one-time development fee and a monthly-service fee. Monthly billing begins after the second round of revisions are complete or the product is launched (whichever comes first).

What does the monthly service fee cover?

WompMobile is a SAAS company. The monthly fee covers our technology license, ongoing maintenance, support, updates, testing, future proofing and geographically redundant hosting using Microsoft’s Azure CDN.

What does your platform do?

The WompMobile platform is a powerful transcoding engine that uses built-in CSS selectors to convert any website into world-class mobile experience. If it exists online, we can optimize it. The technology is seamless and uses your current software stack, including CMS, analytics, marketing and more, without requiring APIs or back-end access.

Is the technology secure?

Very sercure. No customer data ever touches our servers, protecting user information from potential risks.

Does it work with any CMS or stack?

Our platform is CMS and software stack agnostic, and uses your current business logic, validation and user flows.

Can you convert any site to mobile?

Yes. If it exists online, we can mobilize it. From a website and an intranet to an enterprise asset management system, we create screen-perfect mobile experiences.

Does the desktop and mobile site remain synchronized?

Yes. The desktop stays the same and any changes are automatically reflected to mobile. Only one site to manage.

Is the mobile site responsive?

It's better than responsive. Basic responsive design uses a single code base, delivered to every device, all the time. If left unchecked, the delivery of heavy, device agnostic code, results in a poor performance. We use JavaScript Adaptive, which delivers device-specific code, resulting in a faster and user-enhanced mobile experience.

Is the integration seamless?

Yes. The mobile site will include complete and seamless integration with your current software stack - including CMS, cart, analytics, marketing and more - without requiring APIs or back-end access.

Does the mobile site require regular maintenance?

No. The mobile website remains automatically in sync with the desktop. Any changes to the desktop are instantly reflected to the mobile experience. It's that simple - only one site to manage.

Is the site futureproof?

Yes. We handle everything. This is the last time you'll think about mobile. We host, make updates and ensure your site looks beautiful on any device, anywhere — all the time.

Do you optimize assets for mobile?

Yes. Our technology compresses JavaScript and CSS into one file and optimizes images, reducing render times and improving performance. Optimization features, include: 1.) Images are automatically compressed, optimized and delivered in the correct size, depending on a user’s screen, 2.) All JavaScript and CSS is minified and compiled using Google's closure compiler, 3.) Assets are GZipped and stored on our CDN, and 4.) Unnecessary images, JS and CSS are prevented from being downloaded to the mobile device, increasing performance.

Will my mobile site have the same URL as the desktop?

Yes. Your mobile site will have the exact same URL as the desktop site, eliminating the need for confusing "m.dot" domains or redirects.

What happens to my current IT infrastructure?

It stays the same. Instead of scrapping your IT infrastructure, we reinvest, using all the same business logic, validation and user flows. We piggyback from your desktop, applying all the same brand assets, to deliver an experience that looks beautiful on any mobile device.

What if my website changes?

WompMobile is completely dynamic. When content changes on your desktop website, the mobile version updates instantly. Your most current information is always available directly to your customers.

Does WompMobile provide a guarantee?

Yes. We're so confident that you'll be satisfied with your new mobile site that we provide an unconditional, 30-day, 100% money-back satisfaction guarantee. That means, if for any reason you're dissatisfied with your mobile website within thirty (30) days of going live, we'll refund all payments made.

How do I direct mobile customers to my mobile website?

By pasting one code snippet (provided by Womp) into your desktop website, mobile users will automatically see your new mobile website. It’s easy and we can walk you through the quick process.

Will search engines like Google see the mobile website as duplicate content?

Your mobile site will never redirect to another URL, so you'll never be penalized for duplicate content. Other mobile solutions use an "m.dot" before the URL. This "m." sub-domain damages SEO and complicates social sharing. With WompMobile, the same URL is served to every user, just the way Google recommends.

What is AMP?

AMP is an open-source initiative that makes the web better for all. The project enables the creation of websites and ads that are guaranteed fast, beautiful and high-performing across mobile devices.

What problem does AMP solve?

Google says that speed and user experience remain more important than ever across the web, with 53% of mobile site visits abandoned for pages taking longer than 3 seconds to load. AMP guarantees mobile pages load in less than one second, ensuring you capture and retain the lion share of users.

Where do AMPs live (whose server)?

All AMP pages are pre-rendered, cached and delivered from Google’s CDN. This is where the speed comes from, as Google is using its global network to deliver AMPs directly into search-results pages.

Why is content hosted on Google’s domain?

All AMP pages are pre-rendered, cached and delivered from Google’s CDN. It’s a requirement. This is where the speed comes from, as Google is using its global network to deliver AMPs directly into search results pages. Google hosting – caching your content – is what enables the remarkable, sub 1-second load speed.

If AMPs are hosted by Google, how do backlinks and social signals get attributed to my main site?

A requirement for AMP is ensuring there’s a canonical link to the original page. The content of the AMP page and its canonical web page should be essentially the same. The canonical link tag also ensures that the SEO benefits and inbound domain authority is tied to the original site. AMPs are just gateways to the main site that happen to load instantly.

Is AMP just for publishers? Can ecommerce sites benefit?

AMP benefits any website that relies on search – from publishers looking for more readers to retailers looking to attract shoppers.

What about AMP for ecommerce?

While no custom JavaScript is allowed in AMP, by using a variety of development techniques – combining AMP components and CSS – rich functionality is possible. Balancing both usability and speed, AMPs maintain all the necessary functionality for a compelling shopping experience. Everything is possible with AMP, including: integration with enterprise inventory system, real-time pricing, security and payment options, feature related products and much more.

Do you integrate with Shopify – or any other point-of-sale, ecommerce CMS systems?

Our development platform is agnostic and works with any software stack or checkout solution. We can absolutely integrate AMPs with Shopify, Magento, WooCommerce and other ecommerce CMS systems.

Can AMP pages have video on them?

Yes. AMP pages regularly feature and embed videos. Currently, AMP has a growing list of components to accommodate integration of popular video formats, including YouTube, Vimeo, JW Player and more. Here's a link to review available media components: https://www.ampproject.org/docs/reference/components/amp-video

Where do AMPs appear?

If your website relies on acquisition platforms to drive business, AMP is a perfect addition to your digital growth strategy. The technology is embraced by a growing community of acquisition platforms that display AMPs in search results, including Google, Bing, Safari, Facebook, Pinterest and more.

How do AMPs load so fast?

When it comes to mobile-load speed, nothing comes close to AMP. How’s that possible? AMPs are pre-rendered and pre-cached by the Google CDN – guaranteeing a fast page load, no matter the network connection. Even before users click an AMP page, Google is already downloading the content, making the experience instant – seemingly invisible – when the page fully renders.

Does the AMP code become our property once created? Do we own the code?

AMP markup is open source and available to anyone. However, how our AMPs are built, synchronized and managed is proprietary to us. We’re a full service, turnkey AMP provider. Furthermore, creating AMPs for highly-functional ecommerce sites is not easy, and our team has a lot of experience ensuring the AMPs mirror the same style and function as the main site.

Does mobile-load speed really matter?

Yes. Your first impression is the difference between engagement or abandonment. Most users leave mobile sites taking longer than 3 seconds to load and, after 10 seconds, 77% drop off.

Which pages should be converted to AMP?

AMP is applied across a website’s upper funnel – landing pages that field inbound, organic search traffic. AMPs load instantly, feel invisible and keep a user’s attention – the most precious resource in delivering an effective mobile experience. AMPs don’t replace your responsive site but optimize it – increasing engagement and traffic to your website.

Do AMP pages allow complex, interactive functionality?

Yes. The arrival of new AMP components changes everything. Dynamic, ecommerce functionality is totally possible – and it delivers.

Does AMP compromise my brand by using pre-fabricated templates?

No. With WompMobile, AMPs mirror the canonical site, creating a seamless journey from AMP into the responsive site. Our technology converts your canonical mobile site – capturing all the styling – into a fully featured, beautiful AMP page.

Is your solution vetted by Google?

Yes. We have a close working relationship with Google and the search giant has reviewed our technology. For our clients, this relationship also ensures their AMPs are always using the latest features and optimized for peak performance.

Do AMP pages remain synchronized with the desktop?

Yes. One of the advantages of the WompMobile platform is that AMPs remain automatically synchronized with the desktop. That means, for example, should you add a new product-listing page, our system will dynamically create a new, valid AMP and push it to the Google cache to be displayed in search. You manage the desktop and our technology handles the administration of AMPs.

What is a Progressive Web App?

Progressive Web Apps offer the best of both worlds – the silky-smooth experience of a native app, plus the discoverability and convenience of the mobile web. Incredible speeds, clean transitions and high-converting features make PWAs the ultimate shopping experience.

How are your PWAs different?

We use a pattern that leverages AMP pages as the data source of a Progressive Web App. The pattern, commonly known as PWAMP, guarantees the fastest mobile experience possible. AMP pages also double as gateways from paid and organic acquisition channels (i.e. search results) that direct customers into the PWA experience. This powerful combination – bringing together AMP pages, the PWA app shell and service workers – results in a fast, simple and elegant solution.

Why build PWAs using AMP?

It's the best approach. AMPs are a perfect entry point into the PWA. Appearing in search-results pages, AMPs load instantly to increase user engagement and, while the AMP is being viewed, the PWA and its assets load in the background. Once a user enters the PWA, they enjoy its richness and reliability, as well as fast, subsequent page loads.

Does a PWAMP offer the same features as a traditional PWA?

Yes. The PWAMP pattern offers all the same features of a traditional PWA, including offline access, add-to-home screen icon, frictionless payment, push notifications and the silky-smooth experience that resembles a native app.

How long does it take to launch a PWA?

Unlike a traditional PWAs, which can take months to engineer, the PWAMP pattern gets you to market sooner. From development to launch, our average timeline is 30-business days.

Is WompMobile a turnkey PWA provider?

Yes. Our service is completely turnkey – no APIs, engineering or time required on your part. We do all the work, and you measure the increased revenue.

What are the specific deliverables when building a PWA?

A typical PWA project, includes delivery of Accelerated Mobile Pages, an app shell, development of a service worker, the Payment Request API and push notifications.

What is Payment Request?

Our Payment Request solution streamlines the checkout flow by eliminating data-entry steps, making the whole process frictionless. For customers with Google pay, when they get to checkout, all the necessary form fields – such as name, credit card, address, etc. – is auto populated and ready to go. All they have to do is click “buy.”

Does Payment Request work with AMP?

Yes. The solution works in both AMP pages and from the regular mobile site. In fact, WompMobile launched the first AMP with checkout functionality, using Google's Payment Request API, a contribution which was featured at Google i/o during "The Future of Web Payments" presentation.