embraces a mobile-first approach with Accelerated Mobile Pages

AMP for E-commerce Case Study Showcased at Google’s Third-Annual AMP Conf in Tokyo, a ASDA Walmart company, is the first UK-based clothing brand to launch Accelerated Mobile Pages (AMP), across more than 250,000 e-commerce pages. Founded in 1989, George is a household name that’s sold in more than 580 stores and – combined with its website – realizes 2 million customer transaction per week. Perry Lally, senior product manager at George, shares an in-depth case study about the company’s experience using AMP, including the benefits and lessons learned.