AMP is working for WompMobile, lowering bounce rates and driving user engagement. Clients are seeing how important fast-loading pages are to improving these metrics—and, ultimately, converting site visitors to paying customers. “Today, we balance the usability and speed of AMP with the functionality necessary to create a continuous, effective shopping experience,” says Gara. “AMP has been a huge differentiator for our business.”
In an overall comparison of WompMobile’s e-commerce clients, AMP pages clearly outperform those not using AMP, increasing conversion rates by 105%, decreasing bounce rates by 31%, and increasing click-through rates (CTR) from search engines by 29%.
Homing in on metrics for a few of WompMobile’s clients, it’s clear that AMP pages are driving impressive bottom-line results.