Mobile Site of the Week: Only Batteries

Only Batteries Increases Service by Converting Their Site to Mobile

Only Batteries has provided batteries to not only end users but an array of businesses including schools and Fortune 500 companies. They have provided excellent customer service, quality, and great prices to their customers for 10 years. In their effort to continue giving their customers the best service possible, Only Batteries came to WompMobile for their mobile solution. Whether it’s on a desktop or a mobile site Only Batteries customers are now provided with the best experience available.

One URL

With the same URL used for the desktop site as the mobile, Only Batteries is able to provide a more secure shopping experience for their customers. In addition, they will see increased mobile search rankings thanks to WompMobile’s use of Google’s preferred method of mobilization: JavaScript-adaptive. As mobile commerce becomes the new path to purchase having a mobile website is essential.

Same layout

Just because Only Batteries went mobile friendly doesn’t mean they had to change their whole layout. With the mobile friendly site Only Batteries provides the same service and look as they do on the desktop. With easy-to-click categories and featured daily specials it’s easy for customers to find the product they need at a lower price. For returning customers utilizing the mobile site, they will have no difficulty finding the product needed as the features all resemble the desktop site but on an easier to use platform designated for their mobile device.

Click to Call

A click-to-call feature is placed prominently at the top of the page for customers to contact the company whether that’s regarding an existing order or an attempt to find a battery that they couldn’t locate on the website. 52% of mobile searchers say that calls are most important while they’re researching. As click to call features ultimately lead to conversion, the statistic above demonstrates they also lead to a better user experience.

For those who are new customers the click-to-call button provides the ability to easily connect with someone who knows exactly what to find. Experiencing the same layout and URL, returning users are able to find the exact battery needed in a short amount of time. An easy shopping experience leads to an increase in conversions, which is exactly what happened for Only Batteries!