Case Study: Coffee Break Grooves

Coffee Break Grooves goes Mobile

Coffee Break Grooves has been producing high quality backing tracks for musicians since 2010, offering solo instrumentalists the basis for practice, play, and performances. As they expanded their product offerings and lineup, their desktop website was in need of mobilization. Coffee Break Grooves sought out WompMobile to build a high-quality mobile solution.

The Intuitive Mobile Experience

Coffee Break Grooves’ mobile-friendly solution reproduces the quality of experience offered by the desktop site, but brings a vertical layout, fly-in navigation, and adaptive loading to the table. Restricting content to a vertical layout removes horizontal scrolling from pages.  Adding momentum scrolling allows for even faster navigation of pages. Switching main navigation to a fly-in menu reduces screen real estate consumed by common content, while being immediately-recognizable as a navigation element. CBG benefits from Javascript-adaptive technology to provide the best adaptive experience in the industry.

The Results

The mobile conversion rate for Coffee Break Grooves almost tripled within two weeks of launching the new WompMobile optimized site.

Ecommerce Conversion Rate – 185% increase

Mobile Transactions – 50% increase

Mobile Revenue – 58% increase

Unique Mobile Purchases – 167% increase

Incredible Mobile ROI

Because Coffee Break Grooves’ mobile solution is a single-URL system, the SEO rankings and results for CBG are not diluted by the existence of an m.dot site.  CBG is showing up higher in Google Search Results and driving more traffic to their newly optimized solution.  They are also serving a clean, simple user experience to their shoppers and are seeing a great return on investment.  Their mobile traffic rate is 50 times higher than last year.  While their revenue from desktop shoppers has tripled in the last year, the extra boost from their mobile solution has resulted in almost 100 times more revenue from mobile customers now versus this time last year.

 

“From start to finish, this has been a very positive experience for us. You all have made this such a simple process and we are very happy with our relationship with Womp and with these results. Great team in every way!”

Chris and Christine Cutler

 

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