Offering More Than Just the Color Purple, The Purple Store Now Provides a Mobile Website For Customers
For those who love the color purple, The Purple Store meets their every need. From household items to makeup, The Purple Store provides customers with the ability to buy a wide range of products in various categories in the color purple. There was however one need The Purple Store was not meeting for their customers: a mobile-friendly website. After contacting WompMobile, their problem was solved. They now provide customers with the most optimal experience they can via mobile.
The Fly-in Navigation allows customers to easily browse the various categories of purple products. Featured in the same order as shown on the website, customers are able to quickly find the category they need. A drop down menu featuring the range of categories was also added in the middle of the page for a quicker and easier experience as customers are now able to access these categories without having to scroll through the entire fly-in navigation menu.
Easily Accessible Search Feature
The search feature is optimized and placed in a prominent position at the top of the page to give users who already know the product they’re looking for a quick and painless shopping experience. Rather than having to search through the fly-in navigation or the drop down menu they can type their product into the search bar and be shown it instantaneously.
With pictures sized to fit the customers screen and products available at the click or a swipe of a finger buying something purple has never been so easy! For any e-commerce site increasing conversions is always a goal, with the user accessibility The Purple Store provides increases in conversions are bound to occur!