While online sales missed industry projections, retailers still earned a record $10.8 billion. In fact, Cyber Monday was the largest online shopping day in U.S. history.
Retailers are prioritizing their digital experiences to accommodate for shoppers stuck at home. From curbside pickup and page-speed to expedited delivery, retailers are taking massive strides to capture customers that browse and buy online.
Mobile devices have long been a barrier, as it’s difficult to engineer a fast, seamless experience on small screens with limited CPUs and battery life. And the urgency to modernize mobile is clear — consumers prefer handheld devices, Google rewards it, and a better experience drives more revenue.
For retailers committed to delivering a mobile-first experience, the effort paid off. Having access to rich, vast data, our analysis shows clients exceeded industry projections. On Black Friday, mobile websites powered by WompMobile beat out desktop on notable fronts:
- 76.7% growth in mobile orders
- 87.8% growth in revenue
- 11.51% growth in conversion rate
The market differentiator is speed
This holiday, WompMobile’s platform powered $500 million in revenue, a company record.
While industry analysis says desktop maintained a conversion-rate edge, mobile accounted for more than 50% of online orders. But lingering performance issues are the culprit holding back mobile. A 2016 study of 10,000 domains showed that the average page-load time was 19 seconds for mobile. When consumers abandon websites that take 3 seconds to load, a major technological disruption was required to level the playing field.
Having spent a decade advancing mobile performance, we’ve reached a point where small screens can match the speed and experience of a desktop site. On average, WompMobile customers improve page speed by 72%. And the advantage of speed drove a clear edge to our clients, as the growth in mobile-conversion rate exceeded desktop by 8%.
AMP breaks down performance barriers
A simple Google search will find a host of platforms that guarantee mobile performance. Most use a mix of headless techniques, like edge caching and APIs, to achieve a faster experience — all valuable, necessary applications. But real-world, sub-second speeds requires more.
In 2015, WompMobile extended its platform to include AMP — a frontend framework purpose-built for speed. And five years later, we’re proud that our clients deliver some of the fastest mobile experiences in the market. On average, our pages load in .6 seconds and produce measurable, consistent revenue growth.
Because AMP solved a real problem, it was a logical bet for us to build a platform that placed page-speed at its core. AMP solves for speed in a number of ways:
- AMP bypasses slow server issues by using CDNs and caches for distribution
- Google automatically provides prefetching on the Search Engine Response Pages (SERPs)
- A built-in validator ensures nothing blocks the critical rendering path
- AMP sets guardrails to avoid large stylesheets that cause slow loading websites
- AMP automates image resizing, lazy-loading, place holding and distributing the correct, next-generation formats – all served from the AMP cache
- AMP uses the world’s largest components library – with built-in features – to run or replicate third-party scripts, while guaranteeing speed
The AMP advantage is no longer a secret as household brands like BMW, Samsung, NewEgg, Zales, and Bed Bath & Beyond, have all adopted the framework.